Farhad Moshiri & Shirin Aliabadi

Families Ask Why (from Operation Supermarket)

Farhad Moshiri Shirin Aliabadi edition Families ask why fromoperation supermarket 2006 Weng contemporary print scale


Farhad Moshiri & Shirin Aliabadi

Families Ask Why (from Operation Supermarket)

Price: $10,000.00

Framing not included


Lambda print
Edition Size:
76,2 x 101 cm (30 x 39.7 in)

Artwork Condition

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About the Artwork

Families Ask Why belongs to Operation Supermarket (2006), a collaborative series of 10 prints by Iranian artists Farhad Moshiri and Shirin Aliabadi.

The project features well-known images of commodity advertisements and packages of household objects, which in the words of the artists "mix poetry with detergent". The use of the world Supermarket in the title represents an allusion to global consumerism and on how the products displayed in the artworks represent the vehicle of its manifestation.

Moshiri and Aliabadi have re-branded the original objects, keeping the recognizable packaging design but manipulating the labels by replacing the logos with ironic sentences. The couple deployed eye-catching, ready-made advertisements, leveraging on their appeal on the public as a platform to raise questions and smuggle new ideas.

The new nature of the resulting image, altered from advertisement to artwork, modifies its significance and the way it is perceived by the viewers, allowing it to become a vehicle for a wider discourse on capitalism. The visual immediateness of these graphics – which belong to a common global imaginary - is used to convey a message inherently opposed to their original meaning.

Ultimately, Operation Supermarket points out the pervasive effect of Western capitalism on the lives of the general public, reflects on its limitations, and criticizes the endless appeal that it exerts over the masses.

About the Artist

Shirin Aliabadi (1973 – 2018) and Farhad Moshiri (b.1963) have been an Iranian contemporary art couple. Aliabadi´s work was focused on women's issues, gender representation, and the beauty industry, while her husband´s production is strongly rooted in Pop Art dialect with a subtle and subversive socio-political commentary.

About the printing Technique

Weng Contemporary C Type

"C-print" stands for chromogenic colour print - a technique using silver-based chromogenic paper, which is light sensitive.