Jenny Holzer is an American neo-conceptual artist best known for her text-based works, which convey words and ideas in public spaces. LED installations have been central to Holzer's practice since 1996 and represent her most visible medium, although her practice incorporates a wide array of media including street posters, painted signs, stone benches, paintings, photographs, sound, video, projections, and the Internet. Variously insightful, aggressive, or comic, they express multiple viewpoints that the artist hopes will arouse a wide range of responses. Her statements are as short and concise as possible, to be able to reach the largest public and stimulate discussions about violence, sexuality, oppression, human rights, feminism, power, war, and death. Truisms (1977-79) are probably Holzer´s most well-known creation. The series, made up of nearly three hundred aphorisms and slogans featuring modern clichés or maxims, has become part of the public domain. In 1990, she was the first woman to represent the United States at the Venice Biennale, where she was awarded the Golden Lion.
“ You only have a few seconds to catch people, so you can’t do long, reasoned arguments, [but] I hope they’re not simplistic or idiotic. „