Artwork Media

Ed Ruscha, along with seven other leading international artists, were asked to create a print to celebrate Tate Modern’s 21st anniversary. Ed Ruscha began his career creating commercial graphics for a Los Angeles advertising agency in the 1960s. His subsequent work often references advertising, both in themes and technique. How words, sounds and images relate to each other is an ongoing fascination. 'Turbo Tears' (2020), like many of Ruscha's works, uses an eye-catching type font that is reminiscent of straightforward advertising slogans. Instead, the text 'Turbo Tears' creates a strange and contradictory image. Ruscha has said, "I’ve always had a deep respect for things that are odd, for things that cannot be explained. Explanations seem to me to sort of finish things off".