Artwork Media

The street artist and photographer JR started out his artist practice in the streets of Paris. Using the pseudonym JR, the artist is keeping his identity hidden from the public. In 2017, in Death Valley in California, JR installed a monumental billboard photograph reproducing the surrounding mountainous landscape in black and white. This giant trompe l'oeil was a collaboration with the band Arcade Fire for the cover of their album Everything Now.

Art is not supposed to change the world, to change practical things, but to change perceptions. Art can change the way we see the world. Art can create an analogy.